Sheraton Fisherman's Wharf Hotel
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2500 Mason Street · San FranciscoCalifornia94133 · United States 
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Things to Do in Fisherman's Wharf | Hotel Manager's Picks

December 2014 Manager Picks

December crept up on us again and, for those of you like me, holiday shopping becomes a priority. Here are my favorite San Francisco neighborhoods for shopping smaller, independent shops this season. I highlighted a few places in each area but the fun is in finding the hidden gems in each:

Union Street – this area (Union from Gough to Steiner) is known for its craft and small boutiques. Check out Fog City Leather located at 2060 Union. Since 1989 Peter and Suzanne James have designed leather jackets and coats in a variety of styles. Most are made on premises. Union Street Goldsmith at 1909 Union is owned by Glenda Queen and Terry Brumbaugh. Although gold is their emphasis, you can find many great options at all price ranges there. Twig Gallery of American Crafts (2162 Union) features traditional and contemporary American crafts and functional art. Learn More

The Ferry Building Marketplace – originally constructed in 1898, the Ferry Building still operates as a landing spot for ferries across San Francisco Bay. However, in 2003 the interior of the building was fully restored and the Ferry Building Marketplace was born. The collection of unique shops include food purveyors (Boccolone Salumeria, San Francisco Fish Company), gifts and crafts (Heath Ceramics, The Gardener) and the famous Ferry Plaza Farmers Market (open Tuesday, Thursday and Saturday). Learn More
Valencia Street/Mission District – between 14th and 22nd Streets, Valencia St. provides abundant shopping possibilities for a somewhat more hipster crowd. Check out Paxton Gate’s Curiosities for Kid’s at 766 Valencia for the kid who has everything--retro toys like wood puzzles and hand-knit monkeys, a Salvador Dali coloring book and model sustainable houses are but a few. The merchandise is San-Francisco-correct (e.g., organic, fair trade, green, independently designed). Next is Dog-Eared Books at 900 Valencia, a book store which specializes in Beat, off-beat, small press and local literature. Finally, Afterlife (988 Valencia) opened in 2010 by a sister and brother, has vintage clothes and shoes, Cheap Monday sunglasses and casual basics, bro’s collection of rare (and costly) concert T-shirts and sis’ hand-made jewelry. Learn More
Fillmore Street/Lower Pacific Heights –This elegant neighborhood is home to many mansions with terrific views of the Bay but also chic clothing and jewelry boutiques. At San Francisco Symphony Repeat Performance (2436 Fillmore St), the clothes come courtesy of donations, and suit the neighborhood clientele, with designers like Yves Saint Laurent, Bullock & Jones, and Jil Sander at affordable prices. All the benefits from this resale shop go to the San Francisco Symphony. Nest (2300 Fillmore) is a home-accoutrements store which mixes Parisian elegance with rustic country elements. Whimsical crystal chandeliers dangle from the ceiling, and shelves are laden with such goodies as chocolate-pear soap, glittery silver alphabet letters and beaded butterfly napkin rings. Learn More

To learn more about things to do in Fisherman's Wharf during your stay, visit our calendar of events page on our website for details of some of the more interesting events that are happening in San Francisco this month. Regardless of what you have planned, enjoy visiting our beautiful city.

What's your favorite spot in San Francisco? Let us know at or Share on Facebook.

Happy Travels ... Michael Hirsch, General Manager



Fisherman’s Wharf Holiday Decorations

For the month of December the Wharf is illuminated with thousands of twinkling lights - you'll find them on boats, restaurants, trees and shops - it's a magical time of the year with lots of events to keep you busy and spreading the holiday cheer! Be sure to check out the boat parade on December 12 from 5:30 – 8:00 pm. Best seen from Pier 39 or the Aquatic Park jetty. Learn More


Here are some suggestions for the hungry shopper in each of the neighborhoods listed above:

Union Street – Betelnut Pejiu Wu
For hundreds of years in the bustling cities and fragrant harbors of Asia a favorite and familiar place to savor distinctive local dishes has been the side street beer house, or pejiu wu. Here, large mugs of beer complement emphatically fresh and tantalizing "street food" made with fresh local ingredients and regional spices that tend to be on the hotter side. 2030 Union St. (415) 929-8855 Learn More

Ferry Building Marketplace – Gott’s Roadside
The giant neon sign over the ordering counter says “Eat.”  It gets right to the point of what Gott's Roadside Tray Gourmet is all about. Here, fast food is fine food made with fresh, high quality ingredients. Open daily from 8 am – 10 pm. 1 Ferry Building, Space #6. (415) 318-3424 Learn More

Valencia Street/Mission District – Loló
A family-owned restaurant that offers non-traditional and uniquely inspired Mexican food, utilizing local ingredients. Through the use of color, music and great food, coupled with the vision of one of Mexico’s most creative designers, Loló invites people to experience Mexican culture and cuisine, reimagined. 974 Valencia St. (415) 643-5656 Learn More

Fillmore Street/Lower Pacific Heights – SPQR
A Michelin starred, Northern California restaurant inspired by Italian cuisine and wine. Led by Chef Matthew Accarrino a Food & Wine “Best New Chef” in 2014 and celebrated Sommelier/Owner Shelley Lindgren. 1911 Fillmore St. (415)771-7779 Learn More


Blue Turtle Spa
A San Francisco skin care boutique that focuses on relaxation and effective skin care. 170 Columbus Ave. (415) 699-8494 Learn More


Eagle Club Indoor Golf
A virtual, indoor driving range means you can enjoy the best aspects of golf -- hitting balls and "helping" her improve her swing -- without having to endure any of the negatives (stuffy dress codes, early tee-times, committing to 19 holes with a person you met on Tinder). 555 Howard St. (415) 795-4145 Learn More


San Francisco Ballet The Nutcracker – December 12 – 29

SF Ballet's sparkling production of Nutcracker, set here by the Bay has introduced audiences of all ages to the magnificent world of ballet. This holiday season, experience the beauty and athleticism of SF Ballet's international cast of world-class dancers in Nutcracker, a San Francisco tradition since 1944. (Image credit SF Ballet in Tomasson’s Nutcracker ©Erik Tomasson) Learn More


Elf, the Broadway Musical – December 12 – 27
Based on the movie starring Will Ferrell, the show first premiered on Broadway in 2010/11 with a score by Matthew Sklar and Chad Beguelin. Curran Theater. 445 Geary St. Learn More

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Ring in the New Year with a spectacular waterfront fireworks display over the San Francisco Bay. This is a free, family event that begins at Midnight. There are many great spots to view the show; however the best public viewing spots are located along the Embarcadero and south of the Ferry Building.

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